‘Britain’s soft power is greater than Gangnam Style – so appreciate it’ | D. Lynskey- The Guardian

‘Britain’s soft power is greater than Gangnam Style – so appreciate it’ | D. Lynskey- The Guardian

Britain has long enjoyed the cultural reach that China craves, but it’s taking its enviable position for granted. Perhaps when you’re the land of Bond, the Bard and the Beatles, not to mention the English language, you’re prone to assuming it will be ever thus, but it’s not just austerity that threatens Britain’s soft power. Many elements of Conservative dogma are antithetical to it: resistance to immigration and Europe; suspicion of the BBC and state funding in general; and contempt for any area of the arts on which you can’t immediately slap a price tag.

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