‘London 2012 added up to more than pounds and pence’ | Z. Williams- The Guardian

‘London 2012 added up to more than pounds and pence’ | Z. Williams- The Guardian

In terms of its legacy, London 2012 throws up a few distinct questions: did it bring in more money than it cost? Did it do anything for this generation of British athletes? Did it lay any foundations for the next generation of British athletes? Did it bring us any meaningful or lasting sense of attainment or unity or cool, or any of the qualities you could broadly class under “mojo”, that we could either enjoy for ourselves or export to the rest of the world?

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