But in the context of a referendum campaign, even the deployment of Salmond becomes more complex. Evidently he is a partisan figure. How can the leader of a party be anything other than partisan, and recognised as such? As a result, at least so far, the independence campaign is not sure how much prominence to give him or the degree to which he is an unqualified asset as they seek the widest possible appeal. Again, there are small echoes of the electoral reform referendum. The reformers did not know how to use Clegg, the biggest advocate of voting change and then at the height of his unpopularity. Salmond is far more popular than Clegg was then or is now, but when leaders are not entirely clear how to make their pitch there is usually trouble ahead.