What is troubling about these new reports – and this is true for the whole affair since 2007 – is that in the absence of fact, insinuation and innuendo becomes the currency of news. To this day, Madeleine’s disappearance is the only relevant fact of this terrible affair. What we have seen on television and in the press is a situation where innuendo and speculation are presented as fact on one day and as nonsense the next. The process is one of the peddling and recycling of the same stories. This week’s sighting of Madeleine is only the latest of countless since 2007, where she been reportedly recognised everywhere from Algeria to Arizona.