Department of Media & Communications, University of Leicester

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The Media in Britain / The Production of News / The Communication of Politics / Film as Mass Communication / Approaches to Media Audiences

Seminar bitly Topics



Department of Media & Communications, University of Leicester

The Media in Britain

This module provides knowledge and understanding of the origins and development of the media in Britain, with a specific focus on the political economy of the media ecosystem. Key areas include the historical development and current operation of the media within Britain, the contemporary structure of traditional and new media and the economic, political and social importance of the British media with regards to the international context.

The Production of News

The Production of News module undertakes a critical view of what constitutes news and the working practices of those who manufacture the world’s news. These practices are examined within specific contexts such as war, crime and sports reporting. In addition, the potential impact of new technologies on the news is also considered.

The Communication of Politics

The Communication of Politics module explores the relationship between the means of mass communication and politics and offers both an institutional view of political communication, (for example reporting government or reporting Westminster) as well as a broader analysis of the ways in which the means of mass communication discuss ‘politics’. Specific areas including the coverage of elections, political interviewing, print coverage and controversies in the history of broadcasting will be used to illustrate key themes. Finally, the module examines the relationship between the communication of politics, public opinion and, more generally, the public understanding of politics.

Analysing Communication Processes

This module introduces key research methods, tools, and approaches for the analysis of communication processes and media. The main strengths and limitations of different methods and approaches to the analysis of media content, media institutions, the production of media content, and media audiences are examined.  Theoretical context and the appropriate use of different methods is also considered. The course also comprises an introduction to and practical exercises in the use of computers for the management, handling, and analysis of communication research data and for searching, identifying and retrieving information.

Film as Mass Communication

This module examines some of the main critical approaches to the study of film as mass communication, looking at a number of key debates and issues that have emerged in film studies over the past hundred years. Starting with an examination of the ways in which meaning is constructed and communicated in film texts through cinematic codes and conventions, the module will proceed to explore a range of selected films in relation to issues such as ideology, spectatorship, narrative, genre, star images, and film adaptation.

Approaches to Media Audiences

This module introduces students to the role of audiences in mediated communication and uses the narrative of development of the changing field of audience research to introduce students to studying audiences in the context of a changing media landscape. The course draws on a wide range of empirical audience research across a variety of media and formats.